Inaugural Project

In 2014, Project Perpetual hosted its inaugural auction of new works by contemporary artist, Jeff Koons. The works, including Charity, a singular Gazing Ball sculpture inspired by Pablo Picasso’s La Soupe, raised nearly $6 million for the UN Foundation’s Shot@Life campaign to combat vaccine-preventable diseases that kill millions of children every year.

In total, Mr. Koons created ten unique artworks which incorporated in his artist’s materials precious donations of Hermès Birkins, given by Naomi Campbell, Sofia Coppola, Marc Jacobs, Diane von Furstenberg, Deena Aljuhani Abdulaziz, Reem Beljafla, Countess Daniela Memmo D’Amelio, HRH Princess Caroline of Hanover, Marie-Josée Kravis, Clara Kuo, and Almine Ruiz-Picasso.

 

Additional Activities in 2015

Following this inaugural auction, Project Perpetual amplified its advocacy efforts for vaccines throughout 2015, including by:

  • Distributing temporary tattoos to bring attention to the yearly loss of more than 1.5 million children to vaccine-preventable illness, with participation of celebrities such as Zoe Saldana and Olivia Wilde.
  • Providing the matching incentive for Shot@Life’s Blogust, a vibrant digital dialogue that succeeded in donating over 60,000 vaccines by encouraging individuals to take action in support of immunization. For each comment, like or share on social media, a vaccine was provided to a child in need.
  • Hosting the Global Citizen Festival Opening Party. The 2015 Global Citizen Festival united over 60,000 people interested in taking action to tackle the world’s biggest challenges, including ensuring that children everywhere have access to life-saving vaccines. Industry leaders and cultural influencers were invited to have their picture taken in a photo booth while popping balloons, a joyful act that is symbolic of the millions of lives saved every year through vaccination.
Beneficiary

Shot@Life aims to ensure that children around the world have access to life-saving vaccines. Through education, advocacy and fundraising they strive to decrease vaccine-preventable childhood deaths and give every child a shot at a healthy life no matter where they live. Shot@Life is a campaign of the United Nations Foundation.

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Leadership


Creative Director

Robert Ferrell

As director of Marilyn Celebrities, Robert Ferrell has worked with the world’s leading talents in fashion and film over the past three decades. A fashion industry forerunner, Ferrell has developed careers and worked with brands from their conception including John Galliano, where he became commercial director. Kate Moss, Naomi Campbell, and Eva Herzigova are key clients. A native of California, he is currently based in Paris.

Art Advisor and Auctioneer

Simon de Pury

Simon de Pury is one of the leading figures in the art market. He is renowned for his legendary performance on the auction podium and for his deep and longstanding knowledge of the global marketplace. He is an active charity auctioneer, and over the years has raised hundreds of millions of dollars for a number of charities and cultural institutions.

Art Advisor

Michaela de Pury

Dr. Michaela de Pury was, until recently, Senior Director at Phillips de Pury & Company and before Senior Partner. She joined the firm in 2001. She has been instrumental in securing major consignments and private transactions surrounding key works in all sales categories of Contemporary Art, Design and Photography. Today, Michaela is Co-Founder and Partner of de Pury & de Pury, a company specializing in private treaty sales and art investments, advising major private collections on buying and selling, as well as curating exhibitions.

Writer and Editor

Marion Hume

Marion Hume is an international fashion editor, author and ethical strategist based in London. Since 1985, she has written for the major newspapers and magazines of the US, the UK and Australia, including Time, The Financial Times, The Australian Financial Review and global editions of Vogue and Harpers Bazaar. For five years she served as senior consultant for the United Nations ITC’s Ethical Fashion Initiative. She is the co-author of hat designer Philip Treacy’s best selling 2015 monograph for Rizzoli.

Featured
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Inaugural Event
August 12, 2016, Widewall

Koons and Philanthropy

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August 12, 2016, The Art Newspaper

Buy a Koons handbag, help save the world

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August 12, 2016, Harper's Bazaar

Jeff Koons Creates Work of Art Out of Birkin Bags

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August 12, 2016, How to spend it

Jeff Koons under the hammer for children

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