In 2014, Project Perpetual hosted its inaugural auction of new works by contemporary artist, Jeff Koons. The works, including Charity, a singular Gazing Ball sculpture inspired by Pablo Picasso’s La Soupe, raised nearly $6 million for the UN Foundation’s Shot@Life campaign to combat vaccine-preventable diseases that kill millions of children every year.
In total, Mr. Koons created ten unique artworks which incorporated in his artist’s materials precious donations of Hermès Birkins, given by Naomi Campbell, Sofia Coppola, Marc Jacobs, Diane von Furstenberg, Deena Aljuhani Abdulaziz, Reem Beljafla, Countess Daniela Memmo D’Amelio, HRH Princess Caroline of Hanover, Marie-Josée Kravis, Clara Kuo, and Almine Ruiz-Picasso.
Additional Activities in 2015
Following this inaugural auction, Project Perpetual amplified its advocacy efforts for vaccines throughout 2015, including by:
- Distributing temporary tattoos to bring attention to the yearly loss of more than 1.5 million children to vaccine-preventable illness, with participation of celebrities such as Zoe Saldana and Olivia Wilde.
- Providing the matching incentive for Shot@Life’s Blogust, a vibrant digital dialogue that succeeded in donating over 60,000 vaccines by encouraging individuals to take action in support of immunization. For each comment, like or share on social media, a vaccine was provided to a child in need.
- Hosting the Global Citizen Festival Opening Party. The 2015 Global Citizen Festival united over 60,000 people interested in taking action to tackle the world’s biggest challenges, including ensuring that children everywhere have access to life-saving vaccines. Industry leaders and cultural influencers were invited to have their picture taken in a photo booth while popping balloons, a joyful act that is symbolic of the millions of lives saved every year through vaccination.