Project Perpetual harnesses the creative energy of the world’s leading contemporary artists and global influencers to raise funds, increase empathy, and facilitate advocacy for children in peril.

The project is perpetual as it is generated by the involvement of true perpetual power — the power of creativity inspired by the genuine exchange of artists and influencers contributing to the creative process.


Activate through creativity
Inspiring people to make a difference around the world with creativity and vision
Raise funds for children in peril
Giving our resources to fund a better life for children around the world
Inspire to engage
Raising awareness for issues that matter by connecting influential people to innovative policy



Svetlana Kuzmicheva-Uspenskaya

Born in St. Petersburg, Svetlana Kuzmicheva-Uspenskaya is the founder of Project Perpetual. She is a Member of the Chairman’s Council at the Metropolitan Museum of Art and a Board Member of MoMA PS1. She now divides her time between Moscow and Paris with her son and with her husband, Alexey Kuzmichev, founding partner of the Alfa Group.

Executive Director, Give Your Word to a Child Campaign

Megan Gemmell

Megan Gemmell joined Project Perpetual as the Executive Director in December 2015. Prior to this, Gemmell was the Advocacy, Communications and External Relations Officer for the United Nations Secretary-General’s Every Woman Every Child movement in the Executive Office. She has also previously worked for the UN Foundation and as a consultant undertaking various documentary projects related to women’s and children’s health in Cambodia, Honduras and India. Megan is based in New York City.

Featured Past Project

Nearly $6 million raised for life-saving vaccines for children

For its inaugural project, Project Perpetual and Jeff Koons collaborated to raise money to support the UN Foundation’s Shot@Life initiative, which aims to combat vaccine preventable diseases.